The Aesthetic Goal Conundrum

"Throughout my career, the biggest changes in physical appearance have more often than not been achieved by those without aesthetic goals.  Furthermore, clients who are the most driven by aesthetic goals alone, sometimes to the point of desperation, are usually those who struggle the most.  It’s a frustrating paradox for both client and trainer alike.  I have some tenuous theories, but no definitive solutions."

- Jason Seib

Read Jason's article here.